selling a lifestyle, living the dream.
Hiring an ad agency or professional marketing consultant to build an online reputation through social media in 2010 might seem like an impossibility for some small business owners looking to trim expenses within the confines of slender budgets. I know plenty of businesses in Westchester, New York who have been impacted by the recession. Many of us[.....]
The Internet has become fast food. Recently I have been focusing on the number of Feedburner subscribers I am attracting and retaining, and it’s pretty obvious that every time I publish a new post there is a surge in new subscribers. If my day job takes me away from publishing a new post for a few[.....]
As per usual, once Google releases anything new the hype factor surges to record levels. Pardon my sarcasm here, but it’s true. Don’t get me wrong, I have come to love and appreciate several of their web based applications and services such as Analytics, Docs, Feedburner, Insights, Reader, and Webmaster Tools, but Google has been proselytizing[.....]
Every year a lot of focus is placed on the commercials at the Super Bowl, both from the perspective of advertisers and viewers. Super Bowl XLIV was no different. Dumping millions of dollars into a :30 second spot might not seem prudent with respect to ROI given the state of our economy, but I’m still[.....]
I’m sure you have played the game Telephone as a kid, where a message starts off and is whispered ear-to-ear around a circle until it is announced by the last person in line. Well, this week I will be playing the Web 2.0 equivalent of Telephone using the content you direct me to or pass along either through commenting on my blog, email, or social networks.
Do you become an official endorser once you tweet about a company, blog, product, or service on Twitter? We’d love to hear about some of your own experiences.
There are quite a few incredible web 2.0 tools and Twitter applications you can use for free to help expose your blog to the readers you are looking to attract.
Here are a few methods to effectively drive more traffic to your site using some basic geo-targeted search engine optimization and social media tools in real-time. I will focus primarily on Google Insights for SEO and Twitter for social media.
Ever since the Robert Downey Jr issue of Esquire magazine hit newsstands last month there has been a ton of buzz regarding the advent of augmented reality as an emerging media technology that could revolutionize the advertising industry. The true question is what else does it do? A pretty typical question for the modern American who by[.....]
Twitter has almost a satirical quality to it: Keep your followers in the know about your status update while hyping up everything you like and appreciate on the web, meanwhile good intentions can become misconstrued as rude, obnoxious and/or invasive. It’s a delicate balancing act because most Twitter users do not personally know theirfollowers, and cannot be completely[.....]