white hat SEO… huh?
So what exactly is White Hat Organic SEO and how can it help build your business?
In it’s simplest form, anything White Hat requires total transparency and the most ethical practices to achieve an intended and desired result. In this case, getting your website towards the top of searches on Google, Yahoo!, Bing, and other search engines. There are several ways that effective search engine optimization can be accomplished organically without the use of bogus practices such as link farming, keyword stuffing, doorway pages, and hidden text.
Organic search results are any that are not paid for directly through a search provider or ad network. You can pay to have your website featured on Google and other search engines, but informed users know that the best content and highest ranked sites naturally rise to the top. Although Pay-Per-Click advertising should be utilized in combination with a search engine optimization strategy, it cannot be considered a reliable and sustainable way to promote your website as a standalone strategy.
It’s important to examine your prior and present marketing plans along with the goals and objectives for your business. Are you looking to increase sales conversions on your website? Maybe you are looking to attract more traffic. Geo-targeting a particular region of the country or even more localized results may be important to you. Do you want to direct your visitors to a certain area of your website or guide them towards making another important decision?
After conducting a thorough market analysis of your competition, evaluating where they have been successful and where they have stumbled, you can begin to address what steps need to be taken in order to separate your business from the rest of the pack.
There is no substitute for great original content and quality inbound links!
Generally speaking, page rank flows from one page to another, with inbound links to a page adding to PR and outbound links ‘leaking’ it. By structuring the links on your pages, you can have influence on how the PR is spread on your site. This is called Page Rank Sculpting, and is definitely another important consideration that we will advise our clients on if they are finding that certain pages are not creating enough link juice from inbound links.
It’s important to get your link “out there” to other businesses, organizations, and individuals operating within a complimentary space. By focusing on developing a reciprocal link exchange and submitting a link to pages you are looking to draw more traffic to on your blog or website you can significantly gain better seo positioning with the SERPS.