Great Companies: Mobycity and the Financial Times

Diary of a Marketing Man Part I: The Good Client – Mobycity and the Financial Times

Reading Andy Wibbels book, “Blog Wild!” just inspired me to write a three-part series titled Diary of a Marketing Man. I will share with you some great clients I recently worked with, and others that ultimately wasted my time and energy. This post is Part I: The Good Client.

First, I have to thank Jari Rouas, Sr. Digital Consultant at MRA Advertising/Production Support Services, Inc for introducing me to Sammy Elbaz of Mobycity, a web 2.0 start-up based in France. I learned that Mobycity was having problems recognizing their mobile sub domain in Google Analytics. After spending a couple of hours putting together the tracking code, and adding some custom filters I was able to separate the site’s traffic. Our dealings from the very beginning were professional, cordial, and transparent. After completing the project, I sent Samy an invoice and he paid for my services. Now I know not every client I work with has, or will ever give me the proverbial “pat on the back.” To be honest, I don’t expect it anymore, but Samy did. It’s safe to say we will wok together in the future.

The same can be said about the Financial Times. A good friend and hiking buddy who just started working there, Bryan Ulrich, referred me to Chrissy Sexton, Marketing Manager at FT. She explained that they had a telemarketing project they needed a hand with on short notice. Right from the very beginning we had an open dialog, and they ultimately had a great turn out for their Emerging Risk Event Series this past Wednesday.

Now if only it was always that easy. In my next post I will tell you about some prospecting nightmares.

Do you have someone in mind that was great to work with, and want to brag about them? Give ‘em some props!

By Dustin at 2010-03-12 20:30:06

In Business, Marketing, View Comments

jari
dustin - great post, sorry for delayed response was busy wrapping up something for a good client. i've worked on both sides of the fence - client and supplier and since i started in the latter tend to approach all my work with that perspective.

it is REALLY hard to be a good client, i see so many highly trained, well educated and savvy marketers pressed to the wall and making seat of their pants decisions. couple that with the complexity of digital which they don't have the time to sort out and you have a less than advantageous start. the good client i would take a hat off too is the one who understands they have a challenge and you have a solution and is able to remember they hired you for your expertise. trust is ingredient that makes any of this work.

a clearly defined and agreed written statement of work is so important it is the stick with which we can go back and make our point (hitting people is bad).

looking forward to the prospecting post - don't get me started ;o) - jari