In my last post I discussed two really great clients, Mobycity, and the Financial Times.  It was easy to work with them, and incredible to see how they showed up with integrity in our business dealings.  We had clear lines of communication, everyone articulated what there expectations were, and in the end in was a win-win.  Now the dark side of running a small business in Westchester.  I have to call two local Wes...

Welcome back and thanks as always for stopping in.  We are moving right along with The Westchester RiverWalk of Hope fundraiser.  Yesterday I managed to setup our Facebook fan page, along with a paypal donation button on both my blog, and the fan page itself. In Facebook I originally started off by creating an event.  As we have evolved, setting up a group became necessary.  Now we are a page because to str...

Reading Andy Wibbels book, "Blog Wild!" just inspired me to write a three-part series titled Diary of a Marketing Man.  I will share with you some great clients I recently worked with, and others that ultimately wasted my time and energy.  This post is Part I: The Good Client. First, I have to thank Jari Rouas, Sr. Digital Consultant at MRA Advertising/Production Support Services, Inc for introducing me to Sammy E...

Creating an effective presence in the blogosphere has become far more competitive in recent years. With the steady growth of Facebook and Twitter, blogs are morphing into social media micro sites of their social network affiliates. I only host sites on Linux backed servers for performance and security purposes. Some of the following suggestions can only be applied in a LAMP environment (i.e. - askapache's...

ComScore data indicates that Twitter attracted 20.1 million unique visitors in June. Conclusion: having a marketing plan for your small business including the surging social network is imperative. Since Twitter has become a social media giant comparable to Facebook, there has certainly been an excess of application development based on the Twitter API. It''s important to decipher the real useful, practical, and...

http://www.youtube.com/watch?v=ykAPG_Ap7cY My good friend Matt shared this video with me last week and once I saw it I knew I had to share with you.  It's a great way of, well, getting happy!  Jerry and Esther Hicks have done some amazing work educating people on the powers of the law of attraction and their teachings have been incredibly influential. If you are reading this and watching the clip saying, "How c...

The other day I sat down to watch Up In The Air with George Clooney.  I have to say it was an incredible film.  For all of you who have not seen it yet a prevalent theme in the movie is the bitter resentment of former employees fueled by major corporations hiring outside career transition counseling firms to fire them.  Although I outlined a different set of scenarios in my previous post, lack of direct commun...