Social Media
How To Launch A Social Media Campaign On The Cheap (or Free)
Feb 22nd
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Hiring an ad agency or professional marketing consultant to build an online reputation through social media in 2010 might seem like an impossibility for some small business owners looking to trim expenses within the confines of slender budgets. I know plenty of businesses in Westchester, New York who have been impacted by More >
What’s all The Google Buzz About?
Feb 12th
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As per usual, once Google releases anything new the hype factor surges to record levels. Pardon my sarcasm here, but it’s true. Don’t get me wrong, I have come to love and appreciate several of their web based applications and services such as Analytics, Docs, Feedburner, Insights, Reader, and Webmaster More >
Do You Become an Official Spokesperson Once You Make A Brand Endorsement on Twitter?
Jan 18th
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I love parodies especially when they’re not so tongue-in-cheek like Mark Logan starring as the Twitter spokesman in this video by Comedy.com. It also led me to questioning whether or not Twitter users become self-appointed brand ambassadors once they make an endorsement of a product or service in a tweet. Being a More >
Geo-Target Google Real-Time Search Results With a Keyword Optimized Social Media Strategy
Jan 7th
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Instant gratification is the universally shared value of most searchers and deservedly so. With a wealth of resources readily available at your fingertips why should you have to browse for hours to find exactly what you’re looking for? We want what we want, we want it now, and cheap (or More >
Social Media and Augmented Reality: Web 2.0 Comes Alive
Dec 10th
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Ever since the Robert Downey Jr issue of Esquire magazine hit newsstands last month there has been a ton of buzz regarding the advent of augmented reality as an emerging media technology that could revolutionize the advertising industry. The true question is what else does it do? A pretty typical question for More >
Stop Your #Twhining: My Twitter Manifesto
Dec 4th
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Twitter has almost a satirical quality to it: Keep your followers in the know about your status update while hyping up everything you like and appreciate on the web, meanwhile good intentions can become misconstrued as rude, obnoxious and/or invasive. It’s a delicate balancing act because most Twitter users do not personally know More >