Why the Internet Has Become Fast Food
The Internet has become fast food. Recently I have been focusing on the number of Feedburner subscribers I am attracting and retaining, and it’s pretty obvious that every time I publish a new post there is a surge in new subscribers. If my day job takes me away from publishing a new post for a few days it is inevitable that I will lose some of the users following my blog via my rss feed. It’s pretty clear that the majority of online audiences want quantity, not quality.
At the same time, social network users who send out tons of updates on a daily basis invariably are blacklisted by Twitter, Facebook, and other social networks or they get marginalized by their social community. We are witnessing a convergence of SEO and Social Media in the process of manufacturing content with pop.
The question then becomes: how much is too much, and how little is too little?
This dichotomy is what a social media consultant has to balance managing a campaign. While maintaining a Twitter and Facebook presence, users should be sending roughly 10 tweets, and 5 Facebook fan posts a day. If you are a small business it’s important to post to your blog almost every day, even if it’s only 150 words. Corporate executives and self-employed business owners don’t really have time to manage their online reputation, and are becoming increasingly reliant on ghost bloggers and social media consultants to manage their online reputation for them. This does work, but there is one caveat: approve everything before it hits the airwaves.
Has the quality of content on the web diminished due to pressure for mass production? What do you think about ghost blogging?
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